Comfort, quality and innovation in your underwear
Sloggi constantly innovates in cuts and materials to offer quality underwear, comfortable and designed to last.
Pack of 4 briefs Sloggi Basic+ Midi Brown Combination
Pack of 4 briefs Sloggi Basic+ Maxi Brown Combination
Bralette Zero Feel 2.0 New Berry
Bralette Zero Feel 2.0 Sloggi
Full Brief Zero Feel 2.0 New Berry
Full Brief Zero Feel 2.0 Merlot
Bralette Zero Feel 2.0 New Berry
Bralette Zero Feel 2.0 Merlot
Shorty hipster Zero Feel 2.0 New Berry
Shorty hipster Zero Feel 2.0 Merlot
Pack of 3 Shorty Hipster Go Crush Rose/Kaki/Brun
Pack of 3 briefs High Leg Go Crush Rose/Kaki/Brun
T-shirt men SLG Base White
T shirt beige en coton SLG Basic
Bralette Zero Feel Bliss Noir
Bralette Sloggi Zero Feel Bliss Noir
Lot de 2 slips Sloggi homme SLG Base Black Combination
Lot de 2 shorts Sloggi homme SLG Base Black Combination
Hipster Microfibre Light CIEL
Slip increed sloggi zero one black
Slip increed sloggi zero one skin
Shorty Hipster Zero One Black
Shorty Hipster Zero Microfibre Cameo Brown
Shorty hipster Zero Modal 2.0 Brun
Shorty Hipster Zero Microfibre Black
String Zero Modal 2.0 Cameo Brown
String Zero Modal 2.0 Black
Shorty Hipster Zero Modal 2.0 Black
Shorty Hipster Zero Microfibre Angora
Black lace string sloggi free evolve
3+1 free
"What if true luxury was simply not having to think about it anymore?"
It was with this radical idea that Sloggi built one of the world's most recognizable lingerie brands.
The story of Sloggi begins where Triumph's own history already spans several decades. Founded in 1886 in Heubach, Germany, Triumph International gradually established itself as one of Europe's most powerful lingerie groups. In the late 1970s, its development teams set out to create something new: a range of underwear designed for movement, simplicity and everyday life.
In 1979, Sloggi was born from this ambition. Its name, a contraction evoking dynamism and modernity, was designed to sound universal and memorable. The brand was launched in Austria before conquering Europe at remarkable speed. In less than a decade, it became the ultimate reference for comfortable briefs.
The key to this success? A revolutionary material for its time: a blend of cotton and elastane offering supportive comfort without restriction, exceptional softness and outstanding durability. Sloggi doesn't simply sell underwear. It sells a promise: the promise of forgetting you're even wearing it.
What has set Sloggi apart since its beginnings is an absolute conviction: lingerie should never make itself noticed, unless you choose it to. Made from soft cotton jersey and elastane, the first Sloggi designs immediately won over customers with their seamless construction, unrestricted support and exceptional durability.
The brand has always refused to sacrifice comfort for performance. While others focused on lace and seduction, Sloggi chose functionality, accessibility and a distinctive aesthetic that has remained timeless for decades.
Every season, Sloggi's textile engineers work to refine their formulas: better breathability, even more invisible flat seams and increasingly softer materials. It is this obsession with invisible details that has earned the loyalty of generations of customers around the world.
At Lingerie Sipp, we have selected Sloggi's most iconic ranges to offer you the very best in everyday comfort. Whether you're looking for the weightless, unrestricted feel of the Zero Feel range, the reassuring support of Basic+, or the smart flexibility of Go Crush, every Sloggi piece is a promise fulfilled.
Choosing Sloggi means choosing a brand with more than 45 years of proven expertise, one that evolves with the times without betraying its founding values, and continues to put women, in all their diversity, at the heart of every decision.
In recent years, Sloggi has significantly evolved its communication towards greater inclusivity. Gone are the days of uniform silhouettes: the brand now showcases a diversity of bodies, ages and skin tones that reflects the reality of its customers. Its clean campaigns, featuring white or nude backgrounds, embody a minimalist and modern artistic direction that has remained consistent without ever becoming static.
In terms of sustainability, Sloggi is gradually incorporating more sustainable materials into its collections and working to reduce its carbon footprint throughout the production chain — a commitment that appeals to a new generation of conscious consumers.
Choosing Sloggi lingerie means prioritising comfort, freedom of movement and a perfect fit for your body shape. To find the ideal size, take your measurements carefully and consult our Sloggi size guide. Also pay close attention to the materials and cuts according to your needs and preferences. To preserve the softness, elasticity and shape of your Sloggi pieces, opt for a gentle wash at a low temperature and follow the care instructions on the label.